Why Pragh?
The name itself means “radiance,” embodying the spirit of women who shine from within. We believe beauty is not just about how you look, but how you feel.
In an industry often driven by superficial beauty standards, Pragh Beauty is here to redefine the game. We recognize that every woman is unique, and so are her needs. That’s why we are committed to bringing you the best of both worlds—luxurious makeup that nurtures your skin.
Our Mission
At PRAGH BEAUTY, we are committed to creating high-quality, cruelty-free, and vegan beauty products that empower every individual to feel confident, beautiful, and authentically themselves. Our mission is to bridge the gap between Indian and global beauty standards by combining the finest ingredients with innovative formulations that deliver exceptional results. Inspired by love, resilience, and the legacy of our founder’s father, we strive to build a brand that not only enhances beauty but also inspires self-love, strength, and individuality in everyone we touch.